Hero 99 Sponsors Chingay 2024 — UNESCO Intangible Cultural Heritage

Hero 99, a household cleaning products brand under Dato' Fam Chee Way's consultancy, stepped forward as a proud sponsor of Chingay 2024 — one of Malaysia's most significant cultural events and a UNESCO-recognized Intangible Cultural Heritage parade held annually in Johor Bahru.

The sponsorship reflects Hero 99's dedication to preserving Malaysian cultural heritage while strengthening community bonds. With Brand Ambassador Dato Wira Lee Chong Wei and record-breaking sales of 110,000KG on WOWSHOP within 7 months, Hero 99 continues to demonstrate that business success and cultural responsibility can thrive together.